Two 23-Year-Olds Just DISRUPTED the $424 Million Sunscreen Industry (Here’s How) Artwork

Two Blokes One Business

Two Blokes One Podcast is for Entrepreneurs who want to turn their big ideas into bigger results. Join your hosts Harvey Rivers and Adam Powell - two ex-pro footballers who built and scaled an award-winning recruitment agency (Harwell Consulting) in record time.

Each week, they bring you unfiltered conversations and insights with industry leaders, successful entrepreneurs, and performance experts - who share actionable strategies you can implement immediately to scale and optimise your business.

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• Cold outreach strategies

• Mindset & personal development

• Business growth tactics

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Two Blokes One Business

Two 23-Year-Olds Just DISRUPTED the $424 Million Sunscreen Industry (Here’s How)

October 01, 2025 • Harvey Rivers & Adam Powell • Episode 32

These Gold Coast entrepreneurs left their 9 to 5 jobs, risked $135K of their own money, and built a sunscreen brand tradies actually want to use.

In this episode of The Two Blokes One Business podcast, we’re joined by Jake and Lachlan - the co-founders of Naturally Cooked Sunscreen.

What started as a uni dropout’s search for purpose turned into a mission-driven sunscreen brand - aimed at tradies, outdoor workers, and men's health.

From mental health advocacy to battling skin cancer, these two young entrepreneurs are proving that business can be both purposeful and profitable.

Tune in to discover:

✅Why men’s sunscreen habits are killing them… literally

✅The truth about building a sun safety brand for tradies and blue-collar workers

✅The reality of bootstrapping a physical product (including raising capital, branding, and the hustle of retail expansion)

✅Insights on founder mindset, imposter syndrome & business partnerships

✅Lessons learned in e-commerce vs retail

✅What it’s like to go “all in” and bet everything on your idea

Key moments:

00:02:40 The Origins of Naturally Cooked
00:04:00 Skin cancer statistics
00:06:20 Coming up with the name
00:11:00 Leaving stable careers to launch
00:19:00 Manufacturer used the wrong formula
00:22:00 The Minimum viable product philosophy
00:29:20 First major wholesale contract
00:32:20 Counter placement strategy
00:44:00 Role division between founders
00:52:00 Raising capital from friends and family
00:55:00 Sunscreen knowledge quiz

Tune in now and hear why CEOs of billion-dollar companies are taking meetings with two twenty-somethings selling sunscreen.

👉Check out Naturally Cooked Sunscreen here: https://naturallycooked.com.au/

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Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/