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Two Blokes One Business
Two Blokes One Podcast is for Entrepreneurs who want to turn their big ideas into bigger results. Join your hosts Harvey Rivers and Adam Powell - two ex-pro footballers who built and scaled an award-winning recruitment agency (Harwell Consulting) in record time.
Each week, they bring you unfiltered conversations and insights with industry leaders, successful entrepreneurs, and performance experts - who share actionable strategies you can implement immediately to scale and optimise your business.
Whether you're dreaming of starting a business, in the early stages of your entrepreneurial journey, or scaling an existing company, you'll get practical insights on:
• Building high-performance teams
• Effective marketing & personal branding
• Sales systems that actually work
• Leadership, recruitment, & team management
• Cold outreach strategies
• Mindset & personal development
• Business growth tactics
Join the lads as they break down the exact blueprints, frameworks, and methods that transformed their startup into a thriving enterprise.
New episodes every week.
Follow now for actionable business insights from founders still in the trenches.
Two Blokes One Business
The REAL Startup Story Behind The $30M Brand Revel Sauna
From Housing Commission to a $30M Wellness Brand: How AJ Williams Built Revel Sauna From Scratch
Breaking free from housing commission and domestic violence, AJ Williams turned childhood trauma into a business superpower - launching Revel Sauna, a wellness brand now worth over $30 million.
What started with a pre-order eCommerce model turned into one of Australia's most disruptive health and recovery businesses.
In this raw, value-packed episode, we go behind the Instagram highlights to uncover the startup success story you haven’t heard.
Tune in to discover:
✅How AJ used unique and advanced market research techniques to validate his ideas
✅How brand positioning gave Revel a strategic edge over competitors
✅AJ’s step-by-step blueprint for validating a product idea without inventory
✅The mental toll of scaling and fighting the belief that you don’t deserve success
✅How to build a founder-led brand that sells through authenticity, not hustle culture
✅How pre-orders funded the entire operation before he even launched
This episode is a practical masterclass in startup validation, mental health and entrepreneurship, and building a team that scales with you - without sacrificing your family, sanity, or soul.
Key Points
00:01:00 Introduction and Background
00:02:20 Domestic Violence And Childhood
00:04:00 Business Partnership Origins
00:09:00 Sunglasses Business Exit
00:10:40 Innovation Cycle Research
00:12:00 Mental Health
00:14:40 Headphone Product Development
00:18:00 The Pivot to Saunas
00:27:00 Pre-order Model Strategy
00:30:00 Metrics and Calculations
00:32:00 Unique Content Strategy
00:35:00 Risk and Resilience
00:37:20 Success Psychology
00:42:00 Managing Self-Doubt
00:46:00 The Truth About Hustle Culture
00:50:00 Time Over Money
00:52:00 US Expansion Plans
00:58:40 Go-to-Market Strategy
Hit play to discover the blueprint behind Australia's fastest-growing wellness brand.
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👉Connect with AJ
https://www.instagram.com/iamtheajwilliams/
https://www.instagram.com/revelsaunas/
https://revelsaunas.com.au/
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👉Connect with us
https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast
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Adam Powell & Harvey Rivers are the founders of HARWELL.
HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.
Their award-winning concierge approach is helping companies attract exceptional talent to their team.
👉Want help finding exceptional talent for your business?
Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/