Two Blokes One Business

How This Former Construction Worker Scaled To $24M+ In eCom (With Sasha Karabut)

Harvey Rivers & Adam Powell Episode 2

From construction worker to eCommerce leader, Sasha Karabut built multiple seven-figure companies and scaled one venture beyond $24 million in sales.

His proven blueprint is now helping his clients start and scale their own eCommerce brands - transforming passionate entrepreneurs into successful eCommerce business owners.

In this episode of Two Blokes One Business, Sasha joins your hosts Adam Powell & Harvey Rivers to discuss the exact framework helping his clients scale from zero to million-dollar months - sometimes in as little as 12 months.

You’ll also discover:

✅Why product passion is overrated - and what ACTUALLY drives success

✅The science-backed approach to scaling to $100K monthly revenue and beyond

✅How complexity kills most e-commerce businesses (and the power of radical simplicity)

✅Why consumer sophistication has increased and what that means for new brands

✅The truth about work-life balance and what it really takes to build something substantial

Tune in to hear battle-tested insights for anyone serious about building a profitable e-commerce brand.

The best part?

This ISN’T just for ecommerce business owners.

Because whether you're in e-commerce or not - this conversation provides the strategic clarity and tactical insights needed to thrive in today's competitive landscape.

Key moments:

00:02:00 e-commerce journey
00:03:30 Consumer sophistication since 2019
00:06:00 Zero to million-dollar months in 12 months
00:07:00 Speed of execution vs knowledge
00:12:40 Why e-commerce is science
00:16:50 From $700K to $80K: a huge crash
00:22:00 Balance in business
00:29:30 The only success hack
00:44:20 How pain fuels success
00:55:30 1K to 100K monthly
00:58:20 The shiny object trap
01:02:00 Big goals

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👉Connect With Sasha Karabut & eCom Capital👈

Linkedin:
https://www.linkedin.com/company/ecomcapital
https://www.linkedin.com/in/sashakarabut/

Instagram:
https://www.instagram.com/sasha_karabut/
https://www.instagram.com/ecom_capital/

Website:
https://www.ecomcapital.com/about 

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

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Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/